A Playbook To Kickstart Your Nonprofit’s #GivingTuesday Campaign | Beth’s Blog

Mayur Patel and Anna Dilernia from the Knight Foundation share their guide to running your own Giving Day on December 3, 2013.

Being truly successful on #GivingTuesday takes proper planning, outreach, logistics and follow up. Knight Foundation created an easy-to-use resource called the Giving Day Playbook full of ideas we hope you’ll borrow. It was written for the many community foundations around the country that have launched Giving Days, or geographically-based online fundraising campaigns.

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